General de Seguros, one of the most important insurance companies in Mexico with more than 50 years of experience in the market, faced a critical challenge: the lack of visibility in its internal workflows.
The company was using an outdated tool that did not allow them to know the exact status of each procedure. As noted by Rafael Nagano Malagón, Chief Information Officer:

In this context, they were unable to issue their services automatically through the website or control desk and required manual intervention from company staff to know the complete end-to-end tracking and move the process forward.

In the fast-paced insurance industry, agility and transparency are key to maintaining competitiveness and customer trust. General de Seguros faced the inability to track their procedures in real time, turning each process into a “black box” that was difficult to manage. This lack of clarity not only caused internal frustration but also directly impacted customer satisfaction by prolonging response times and complicating the resolution of inquiries. The company needed a solution that would modernize its infrastructure, eliminate manual barriers, and connect its processes end-to-end.

The challenge was twofold:

• Improve response times and efficiency for their customers.
• Achieve end-to-end traceability and visibility in their business processes, eliminating the “black box” that caused delays.

To overcome these obstacles, General de Seguros chose to work with Deyel for its modernization project — a platform that enables optimization of business processes (BPM) with a Low Code approach.
Its implementation was crucial not only because of the platform’s ability to organize workflows but also because its development model enabled internal teams to create and modify applications quickly, without the need for complex code. This accelerated the digitalization process, allowing General de Seguros to build a modern technological foundation that would serve as a pillar for future innovations, ensuring the solution remained scalable and flexible for evolving market needs.

The solution focused on the following objectives:

• Resolve the lack of traceability: Deyel provided the visibility needed for staff to know, in real time, the status and location of each assisted procedure.
• Automate complex processes: A system was implemented that allowed them to manage and control workflows, ensuring detailed and transparent tracking.
• Replace outdated tools: The project was a fundamental step in modernizing the company’s process infrastructure.

The impact of Deyel’s implementation was remarkable and achieved in record time. In just two months, General de Seguros was able to:

• Significantly reduce development time: Deyel’s Low Code approach accelerated project delivery, allowing the company to see tangible results much faster than with other options.
• Achieve end-to-end visibility: Teams can now monitor each procedure in real time, optimizing management and enabling more efficient operations.
• Reduce costs: The project with Deyel generated 25% savings compared to other alternatives, resulting in an ROI four times higher than the initial investment.

The success of the initial project has laid the foundation for General de Seguros’ growth strategy. The company plans to expand the use of Deyel to automate other processes, such as the sale of related products (debit cards) and the management of business loans.

The commitment of top management to technological transformation is evident. The new CEO, Juan Manuel Friederich, has stated that his main mission is “to consolidate the technological and operational transformation process that General de Seguros began five years ago.” This demonstrates that adopting a new approach and implementing a platform like Deyel are the pillars for continued growth.